How Lucy Folk's Marketing Manager Landed Her Dream Job

How Lucy Folk’s Marketing Manager Landed Her Dream Job

Gemma Leslie has a strategic brain, well balanced by a creative coronary heart. It’s simple to see why functioning for Lucy Folk, a area model with a world wide following that is regularly pushing the boundaries of layout and retail, is the fantastic area for these abilities to prosper.

As a ‘super palms-on learner’, Gemma made a decision to go after TAFE out of significant university, where she utilized for a Diploma of Business and Community Relations. It was here she figured out that the resourceful facet of issues was additional her jam (despite the fact that, her Mum presently knew that, when Gemma began generating phony IDs for the family members doggy at age 10 – extra on that later on!).

Halfway through the study course she wrote a ‘spontaneous’ application to go review overseas – ‘I preferred to go basically anywhere’, Gemma suggests! Her ‘anywhere’ turned out to be Calgary in Canada, where by she studied Journalism with a key in Images. When Gemma came dwelling, she was hungry for more creative imagination, and went on to examine a Bachelor of Communications majoring in Style – a course that gave her ‘the expertise and tools to reach my desire of performing as a graphic designer specialising in the fashion industry’.

Given that then, Gemma has long gone on to intern and work at some key trend and life style makes – her spectacular resume involves Extra fat, Handsom, Búl, Modern-day Situations, Manon bis, and even the launch of her have French mattress linen label, Scottie Store.

But it is in her existing function that Gemma has found her Desire Occupation – where creative imagination, kindness, and an honest passion for all points Lucy Folks drives her day-to-day!

The most vital verb in the get-your-dream-work-lexicon is…


I landed this task by…

There’s no passionate tale in this article. I applied for the Lucy Folks purpose on a whim following a conversation with a friend who had worked there. I wasn’t even actually looking for a role, but I went by means of the software and job interview method for an E-commerce Coordinator role. The a lot more I acquired about the manufacturer, the extra I felt drawn to it. Lucy People herself actually did my next-round interview – it was a bit random for the reason that it was in the back courtyard of a record store in Collingwood! I was on my lunch crack and it was a 45-diploma summer season working day.

I commenced a couple of weeks later on, and spent two many years in this purpose just before getting promoted. I was privileged enough to be available the Advertising and marketing Supervisor position a 12 months back and whilst it is been a enormous finding out curve so considerably, it is been genuinely amazing.

A typical working day for me involves…

I have no morning rituals. My spouse, Mike, would explain to you that a standard working day begins with me inquiring him to set the espresso on though I make your mind up what to have on. I never know how I’m going to come to feel in the morning, so I really don’t decide on an outfit until I increase – it drives him mad.

Usual isn’t a term any one should associate with Lucy People! Our CEO, Di Rules, and Resourceful Director Lucy problem us to think about how we can far better hook up with our prospects as a result of communications, our products and client services each in-retailer and on line, and typically, to think in different ways!

Some days I try and get to our gorgeous store at Crossley Road, it is always great to start the day with a Pellegrini’s espresso – I delight in the theatre of it! For most other times, it commences at our Head Business office. The very first thing I do is make a coffee for our jewellers – I do the rounds, wander by The Salon, have a few meetings right here and there (or sometimes not!,) and go over the lunch split in the Lucy People Salon on Thursdays.

As advertising and marketing supervisor, I am usually across a number of distinctive projects at 1 time. The only regular is making certain I am linked throughout the entire Lucy Folks group, so that I recognize what our prospects want and how finest we coordinate our product or service and campaign launches.

The most fulfilling component of my position is…

I adore seeing how our prospects react to what we do. So quite a few of them are genuinely enthusiastic when we start a new products or marketing campaign. Realizing that I lead to making customers experience fired up and delighted when acquiring a link with the Lucy Folks manufacturer, is worthwhile.

I also enjoy the tale behind our items. It is incredible to operate for a enterprise that allows so quite a few artisans throughout the globe to make the matters they do – from the handwoven apparel in Morocco, to our eyewear in Italy, and attractive jewels right here in Melbourne.

And lastly, the discovering curve. I come to feel like I have labored through a degree in the previous 12 months!

On the other hand, the most demanding part is…

Surprisingly this is joined to an additional rewarding factor. Remaining a compact to medium-sized business, you’re demanded to undertake plenty of unique roles and understand a great deal of various capabilities. From controlling men and women and budgets to establishing model loyalty, there is no lack of points to do.

The biggest problem I face is balancing all of these things although striving to push the boundaries creatively.

The society of my office is…

On show for everyone to see.

You see it in our product, our strategies and in our stores. We have enjoyment. There’s a massive emphasis on experiencing coming to operate.

What tends to make Lucy Folk a exclusive location is the enthusiasm the group has for the manufacturer. We’re all devotees – we appreciate Lucy’s vision and fashion. She’s so proficient!

Lucy and Di [Lucy Folk’s CEO] are always hard us to think outside the house the box. Well balanced with that is a aim on discipline – creating absolutely sure we all recognize how the business operates and what it takes to keep getting profitable.

When I was young I preferred to be…

I had to ask my Mum this dilemma … she explained that I required to be loads of items. In my memory, I just needed to be what my more mature brothers preferred to be (a basketball participant). But she knew I was heading down a innovative route when I was producing wonderfully made phony IDs for my canine, designing and portray my place half sunflower yellow and half-burnt orange, ripping up the carpet and sanding the floorboards myself – and I was only 10 many years previous.

I consider the spotlight of my junior graphic structure profession was planning my university yearbook in quality 1.

The greatest piece of information I have been given is…

I are inclined to emphasis a lot more on behaviours and job styles fairly than suggestions.

The greatest effect that is been left on me is the worth of respecting and helping other people, even when you really do not come to feel you have the time or headspace to do so. I feel it’s critical to be form and to aid other individuals. That rubs off on folks and makes for a much more accepting earth (and workplace).

That reported, if I have been to pick a piece of information it would be, ‘it’s what you do next’, which is some assistance that our CEO Di gives me everyday. Irrespective of whether it be in company, or even just your private lifetime.

Around the a long time, Lucy Folks has evolved by…

The business enterprise has matured and grow to be additional focussed. Importantly the culture has developed with that. It’s not like we have develop into really serious, but we have come to be much more disciplined. I adore that. We now have the most effective of equally worlds – we get to have fun, be tremendous artistic and be portion of an fascinating, increasing small business.

We’re nonetheless a modest business, and we want to concentration on undertaking matters in different ways and carrying out them properly. The landscape of retail has modified, so we are doing the job difficult to adapt and improve with it together the way. Our mantra is ‘Be the Change’.

In the following 5 decades, I’d like to..

There is so substantially! I have so numerous items to master and attain in a skilled surroundings. I discover by the working experience of getting my hands dirty, pushing the boundaries and most of all performing with some others. I’m enthusiastic about the notion of that … and I hope to find out new tricks, new lessons alongside the way.

Apart from acquiring skillfully, I consider it’s SO important for me to produce creativeness in my personalized daily life. Journey much more, see more, read through a lot more, meet up with new faces, much less display screen time (unless of course it is a movie!), a lot more doing time!

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