A Day In The Life Of Annie Portelli, TDF's Art Director

A Day In The Life Of Annie Portelli, TDF’s Art Director

It’s no key that everyone in the TDF place of work has a crush on our artwork director, Annie Portelli. It is really hard to go a working day around below with out someone inquiring where by she got her sneakers, how she produced that delectable-wanting food last night time, or which image-great camping spot she used her weekend at.

But even though she can make it all seem rather effortless, beneath the area, Annie operates insanely tricky for all of these things. Regimen, time administration and forward organizing are a central component of Annie’s strategy to operate and everyday living. Her lover Simon even coined the nickname ‘Plannie Portelli’ on account of Annie’s demanding record-producing ! ‘I produce them for everything and anything, and not always to ‘tick points off’ but far more so just to get things out of my brain’, Annie states.

Every single day is distinct for Annie, and her workload can be intense – but she generally finds a minor moment for herself in every single working day.  Today we’re next her on a standard day… hoping some of that Portelli magic may rub off!

1st Thing

My overall body wakes up at 6.00am. I can’t seem to break the early chook behavior!

To start with factors initially: I change on the radio. I have usually experienced a portable radio inside arms access of my bed due to the fact I moved out of my spouse and children residence. It commenced off as a nostalgic point to hear the ABC pre-news orchestra blast out of a crackly radio every single early morning, like a soundbite of my childhood – but now it is just how I get my day by day information.

I have also recently began finding into boxing classes right before do the job (6.00am course implies 5.15am wake up, two to 3 days a 7 days). It is a very extreme way to start out your day, but by 9.00am you absolutely neglect it even happened… until finally you elevate the kettle to make your tea, and you have sudden flashbacks to the fall sets that morning!

In the morning I am at my peak of productivity and enthusiasm, frequently a lot to my partner’s dismay. Imagine living with a person who bursts out of mattress, blasts the talkback radio, vacuums the overall apartment, waters the yard and in some cases re-arranges the house – all ahead of 8:00am?! It’s a Portelli issue, I feel I’m stuck with it for everyday living.

Early morning

I trip or wander to get the job done most mornings. It will take me about 40minutes door-to-doorway so normally, I pop my headphones in and get in touch with my Mum – every working day! We speak about everything and almost everything that’s been going on due to the fact the working day before. You’d be stunned what we can deal with. She’s generally on the other line strolling our dog back at our spouse and children house so we ‘do our stroll together’ which I uncover sweet.

Once I get to Gertrude street, Mum wishes me a awesome day, and I move into my community favorite cafe of all time, Burnside, and say hi to Jona and the crew who have been serving me espresso and the occasional muffin considering the fact that my first working day at TDF 5 several years ago!

At the time I arrive at work, we typically devote the 1st 10 minutes (or half an hour) or so gasbagging about our evenings, in advance of placing our headphones on, our heads down and finding on with the day ahead.


Often lunch breaks are exterior, some are at my desk – it really is dependent on what’s likely on in the land of TDF. We have some weeks that are non-halt the place we’re all deep in the midst of a marketing campaign roll out or celebration preparing, and occasionally it is much more chill and I’ll just take myself for a tiny walk down Smith Road and inevitably bump into a good friend or two.

On times where I’m out taking pictures households with a single of our photographers, lunch breaks are a gamble. Occasionally we have time to sit down with the home owner and eat lunch jointly, and other situations we’re racing to the up coming home with our snack packs underneath arm, eating on the go. It is all section of the entertaining!


When I’m in the business office, my responsibilities are generally centered all-around our massive, extended lead initiatives this sort of as Open up Household, TDF Structure Awards, TDF Collect exhibitions, or any major styled shoots or activities that we have on the go. So I am continuously doing the job on a couple of issues at at the time, dependent on priorities and deadlines.

Time management is completely important, I generally perform back from a month to month approach or timeline, and break it down into bite-sized pieces to guarantee I’m chipping away at the large photograph jobs.

On times the place I’m out of the office environment, I’m with 1 of our talented photographers shooting our beloved weekly houses. I could be wherever from Mt Macedon, to Warrandyte to Armadale or Collingwood. We photograph two houses in a person day. People days are generally extensive, but rapidly, and are generally my favourite times! 


I do not typically provide my ‘work home with me’. I listen to of folks doing this all the time, but even when there is heaps likely on, I’ve commonly been thinking about it all working day, so I consider truly tricky to quit my brain from thinking about it when I leave the office.

Previous Issue

I normally purpose to get into bed at all over 11:00pm. Commonly, I can pretty simply run off quite minor rest. I am positive a person day it will all catch up to me, but I’ll try and get away with it for as lengthy as I can.

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